Global approach, local perspectives and international mobility
The Global BBA program aims at:
analyzing the interconnections of a company with its environment, while allowing its gradual specialization in a particular field
developing one’s practice of managerial and communication skills and ability to make decisions in a complex and rapidly changing environment. While being able to prepare students to assume responsibilities in corporations working in a global and international context, the program offered also allows them to master the issues related to the business opportunities in Morocco, Africa and other emerging countries.
The Global BBA teachings
Fundamental courses will naturally constitute an important part of the first two years.
Conferences and workshops will put forward the main themes and offer you an overlapped vision with professors or with highly qualified guest speakers.
Many projects will enrich the pedagogy and put you in a "learning by doing" method, that is to say learning by experience & enactment.
Specializations of the Global BBA*:
Management and Finance
Human Resources Management
Discovery of sectors:
Life science and health care evolution
Industry and design
The expertise of the Smarter business school adapted to the post-bac
The main principles that structure the Global BBA's educational approach are, on the one hand, the integration of new technologies at the heart of learning, and, on the other hand, the importance of learning by doing, which will be at the heart of the project. This last point capitalizes on the willingness of emlyon business school for many years to allow its students to exchange with institutions of fame in other fields than that of management.
For the Global BBA, it is the School's partnerships with its territory (in Morocco or elsewhere throughout the world) that will allow you to share courses, projects, conferences or workshops with professors and students from these different universes and complementary. A unique opportunity to expand your field of vision.
Global BBA in details: The professor’s excellency
The best emlyon business school talents around the world worked together to build the Global BBA. In Casablanca, 80% of courses, tutorials and coaching are provided by permanent emlyon business school professors from France or seconded on the Casablanca campus. The teaching of languages and some lessons specific to the local context (ex: law, scality) are provided by local speakers, with international academic or professional profiles, selected among the best.
- Pr. Jean-Louis MAGAKIAN
- Pr. Jean-Charles CLEMENT
- Pr. Fred SEIDEL