Know the different dimensions and components of marketing
Know how to carry out a marketing diagnosis in order to stand out from his competitors
Build your marketing mix to attract and retain customers
Different approaches to marketing: B2C, B2B, industrial marketing, marketing services, ..
The development of a market-oriented marketing strategy: diagnosis, segmentation, targeting, positioning, competitive advantage
Segmentation of a customer portfolio: offer retention capability, customer lifecycle
Action plans around the marketing mix: the 4 C's, integrated communication plan, performance indicators, communication with the sales team
Organize information and marketing studies: study plan, marketing information system, formal and informal follow-up
Managers aiming for a position in marketing.
Salespeople or engineers wanting to broaden their career horizons.
SME managers, wishing to better understand the marketing issues for their company.
A methodology and tools to recruit and retain customers
Practice-oriented to be directly operational
inter or intra company
Alternation of methodological contributions and application of tools and methods on exercises. Sharing experiences based on participants' own situations.
To enhance your learning
Enrich your managerial skills through our certification course: "Management and implementation of the strategy for managers" (10-day certification program)
Business development manager
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