MARKETING TO ATTRACT AND RETAIN YOUR CUSTOMERS

MARKETING TO ATTRACT AND RETAIN YOUR CUSTOMERS

Understanding the essential methods and practices of marketing
NEXT SESSION
2 days of training: Saturday & Sunday

Please contact Ms. Camille Dahan for the next training session
cdahan@em-lyon.com
+212 (0) 5 22 64 18 18 / 21

Objectives

check_markKnow the different dimensions and components of marketing
check_markKnow how to carry out a marketing diagnosis in order to stand out from his competitors
check_markBuild your marketing mix to attract and retain customers

Program

check_markDifferent approaches to marketing: B2C, B2B, industrial marketing, marketing services, ..
check_markThe development of a market-oriented marketing strategy: diagnosis, segmentation, targeting, positioning, competitive advantage
check_markSegmentation of a customer portfolio: offer retention capability, customer lifecycle
check_markAction plans around the marketing mix: the 4 C's, integrated communication plan, performance indicators, communication with the sales team
check_markOrganize information and marketing studies: study plan, marketing information system, formal and informal follow-up

Profiles

check_markManagers aiming for a position in marketing.
check_markSalespeople or engineers wanting to broaden their career horizons.
check_markSME managers, wishing to better understand the marketing issues for their company.

Key points

check_markA methodology and tools to recruit and retain customers
check_markPractice-oriented to be directly operational

Format

inter or intra company

Teaching method

Alternation of methodological contributions and application of tools and methods on exercises. Sharing experiences based on participants' own situations.

 

To enhance your learning

Enrich your managerial skills through our certification course: "Management and implementation of the strategy for managers" (10-day certification program)

Your contact

Camille DAHAN
Business development manager
cdahan@em-lyon.com
+212 (0) 5 22 64 18 18 / 21

Preregistration