STRATEGIC APPROACH

STRATEGIC APPROACH: FROM DIAGNOSIS TO IMPLEMENTATION

For an efficient development strategy
NEXT SESSION
2 days of training: Saturday & Sunday

Please contact Ms. Camille Dahan for the next training session
cdahan@em-lyon.com
+212 (0) 5 22 64 18 18 / 21

Objectives

check_mark Understand the factors and variables of strategic choices of companies
check_markMaster a methodology and analysis tools to conduct a strategic diagnosis and formulate a development strategy
check_markUnderstand the systemic model for implementing the strategy
check_markDefine a timing plan for the execution of the strategy
check_markMobilize organization and cooperation

Program

check_markStrategic diagnosis: approach, segmentation, competitive analysis, resource diagnosis, activity portfolio analysis
check_markFormulation of strategy: overall strategy and by activity, target value chains
check_markStrategy and development: internationalization, innovation, development of new markets, diversification
check_markApproach to implement the strategy: mobilize teams, master key success factors and risks, ensure formal and informal follow-up

Profiles

Company executives, subsidiaries, profit centers and members of management committees, senior managers, transformation managers.

Key points

check_markAn operational framework directly transposable in everyday life
check_markA process to easily decline a company's strategic plan

Format

inter or intra company

Teaching method

Methodological contributions, practical exchange workshops, presentation of a red thread case to illustrate each step and each tool of the strategic analysis process.

 

To enhance your learning

Enrich your managerial skills through our certification course: "Management and implementation of the strategy for managers" (10-day certification program)

Your contact

Camille DAHAN
Business development manager
cdahan@em-lyon.com
+212 (0) 5 22 64 18 18 / 21

Preregistration