Témoignage de Innie Kim, étudiante en MS Transformation Digitale, Marketing & Stratégie

As I work in Samsung Electronics, I realized that information technology industries in Korea need a firm global strategy for an overseas expansion. Once Samsung's mobile business was considered as the top value creating industry. However, now the business is reaching its peak. IT manufacturers are entering a new phase that an upgrade of hardware components is not the best method to attract customers, but persistent research on cultural understanding and global trends and its application on the devices are critical to succeed. These market intelligence skills are required to future global leaders, and I am sure that this new prerequisite can be accomplished by attending the master program of emlyon business school Casablanca campus, which analyzes the current movement of technology by class discussions and practical cases.